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This web page estateshelpdesk.fxplus.ac.uk states the following, "We follow and promote the principles of one planet living;." We saw that the website stated " Minimising our use of non-renewable and scarce natural resources,." It also said " Planning, investing and involving our staff, students and communities in sustainable practices, and. Providing an education in sustainability relevant to a world threatened by climate change. We promote foresight, agility, empathy and responsibility among our staff and believe that everything we do can make a huge difference to someone." The header had fxplus as the highest ranking optimized keyword. It is followed by fx plus, university, and exeter which isn't as ranked as highly as fxplus. The next words estateshelpdesk.fxplus.ac.uk used was falmouth. cornwall was included but will not be seen by search engines.